During Christmas 2021, Pladis wanted to have their biscuit and eat it with a campaign that appealed to both their traditional, slightly older audience and a new, younger one. Playing off the idea that the two audiences ate their Jaffa Cakes, Twiglets and Mini Cheddars in totally different ways, we created Classic or Quirky, a campaign that showed the nation Pladis had something for every festive biscuit muncher.