What’s the weather like? Set a timer. Tell me a joke. Those are the three most common things people ask Alexa. We thought that was a total waste of potential. And Amazon agreed. So we created the Home of Imagination, a giant pop up house that fused real world practicality with the huge possibilities of Alexa. Partnering with brands like Mercedes, Fit Bit and Philips Hue, who each took over a room, the job was seven activation briefs in one, with each changing the way people think of voice through Alice in Wonderland style activations. The results? Lots of late nights, 160,000 visitors, nearly as many Instagram uploads and clients so impressed, it’s now going to be touring Europe.